With this spirit in mind, we opened Café Velvet in 2014 in the beautiful El Poblado district in Medellin and became one of the iconic third wave coffee brands in the city.
Over time our ambition grew to be present along the entire coffee chain.
With this ambition in mind, we reinvest the proceeds of our Colombian operation in purchasing coffee directly from farmers. We prepay 100% of our Colombian coffees and pay the farmers directly in their own currency. From there the coffee goes in one straight line either to our roastery in Itagüí or to our roastery in Brussels.
The roastery in Itagüí works exclusively for our Colombian “tienda de café”. It gives us a thrill when our coffee producers walk into our Velvet coffee shop, and we enjoy a great chat on the latest novelties in our industry over a delicious brew.